About Us

11 years of Floribunda Rose

Floribunda Rose, our internationally acclaimed floral design studio, flower school and design studio in Hampshire, UK was started in 2014 by founder Sarah Diligent. William Mazuch joined the business in 2019 and his background in Product Design, and capacity to turn his hand to fabricating structures, implementing systems and create beautiful, and interesting floral designs has made him an invaluable addition to the business.

 Over the past eleven years, we have had the privilege of designing flowers for hundreds of wonderful weddings and events in our signature natural, abundant style alongside creating florals for businesses for shoots and offices, and teaching sustainable floral techniques in our Flower School to hundreds of aspiring and established florists and those who love flowers, from the UK and from overseas.



The Book

In 2019 our passion for environmental responsibility inspired us to write the definitive book on the principles of sustainable floral design that underpin our work. Affectionately known by readers as ‘the florist’s bible’, A Guide to Floral Mechanics has sold thousands of copies worldwide. We self-published with the generous support of industry colleagues around the world with the sole purpose of helping florists and flower arrangers move away from the ubiquitous but non-biodegradable plastic floral foam.




British flowers

Central to our ethos lies our decision to only use British-grown flowers and foliage whatever the time of year. We've built relationships with a hand-picked selection of flower growers over the last ten years, and each year we walk the land to discover what this new year might bring. Being governed by the seasons means that we work sustainably and responsibly and gives us a palette of characterful, often fragrant blooms and unexpected, natural elements that set our work apart.


 

The Design Studio

Drawing on our combined floristry expertise and William’s background as a product designer, we produce innovative tools and resources to make life better and easier for our friends and colleagues in the industry.



The Design Studio launched with the publication of the book, “A Guide to Floral Mechanics”. Our most recent product - ‘The British Cut Flower Calendar’ - is the result of two years of research and development. The Calendar makes it possible to plan colour palettes for events at a glance by organising flowers first by colour and then by flowering month.

With love,




Sarah Diligent and William Mazuch
Floribunda Rose
Authors of ‘A Guide to Floral Mechanics’
Designers of ‘The British Cut Flower Calendar’